Unless you have been living under a rock for the last few months you cannot fail to have heard about mobile first indexing. Google has embraced the fact that accessing the Internet using a mobile device is now more commonplace than using a desktop computer. The new method of indexing is set to take its bow later this year.
It’s now more important than ever to consider your mobile presence first when you are looking at web design for your business or organisation. We are going to give you some advice about what you need to think about in order to be ready for mobile first indexing.
What is mobile first indexing all about?
Mobile first indexing is Google’s attempt to recognise the increase in the use of mobile technology when accessing the internet. If your business or organisation has a mobile website it’s this that will determine your search engine rankings, once mobile first indexing is introduced. If you do not have a mobile web presence then your rankings will still be determined using your desktop website.
Of course, if you do not have a mobile web presence you still miss out. You lose the potential engagement with all those people that choose to use mobile technology. No business can really afford for this to happen.
This is why you need to make sure you invest money and resources in optimising your mobile web presence. It should be a vital part of your business planning this year, in order to ensure you maintain your search engine rankings and in order to maximise viewing potential.
How to make sure your mobile website is optimised
Using responsive web design is a good starting point when it comes to optimising your mobile web presence, but it’s not everything. You still need to put effort in to specifically looking at your mobile website. With the imminent arrival of mobile first indexing it’s useful if your website design is created with mobile users in mind first and then adapted to cater for desktop users, rather than the other way around.
You need to look at whether the configurations of your desktop site and mobile site match. You also need to think about the load time for your website. It’s estimated that mobile users expect a load time of no more than three seconds; any longer than this and they are likely to look elsewhere. Slow load times are also likely to be considered as part of mobile first indexing.
There seems to be no doubt that mobile first indexing is almost upon us. It’s hardly surprising given how important mobile technology has become. It makes sense that your search engine ranking should be based on the site that has the most overall relevance for users, and that is your mobile site. If you are still developing your mobile web presence do not rush it. It’s better to take the time to get it right. In the meantime, you will still have a search engine ranking determined using your desktop site, even when mobile first indexing is introduced. This will only change once your mobile site is up and running.